What do we do?
Solid strategic decisions are built on
quality information about what people think. It’s our job to provide that information
to our clients.
What does “Pyxis” mean?
Pyxis is a constellation in southern skies and represents a mariner’s compass. Just as a mariner’s compass is vital to leading ships through stormy waters, Pyxis Polling & Insights provides the same services for organisations and corporates navigating the shoals of public opinion and politics. It’s our belief that quality insights are invaluable and worth the investment, and faulty information is worse than no information at all.
What
sort of services do we provide?
Our focus is to provide the best approach that
suits the needs of our clients, rather than prescribing prefabricated
solutions. Sometimes this will be online, sometimes telephone, sometimes
qualitative, sometimes advanced statistical techniques like segmentation or
MRP.
What is our background?
Pyxis
Polling & Insights was founded by the research team that redesigned and
revitalised Australia’s best-known poll, Newspoll after 2019; producing
consistent and unparalleled standards accuracy in a challenging polling
environment.
Our
researchers conducted both quantitative and qualitative research for Labor’s
2022 Federal Election campaign, which was just the third time in the past forty
years that Labor won from opposition, and our background includes multiple
successful state election campaigns as well as campaigns for corporate and
industry bodies throughout Australia and New Zealand.
Pyxis
conducts Newspoll for The Australian. At the recent 2023 Australian Indigenous Voice referendum, our final poll
published a 40% 'Yes', compared with an actual result of 39.94. Newspoll was the
only published poll to correctly identify that the referendum would fall short
in six states, and we modelled turnout at 89%, compared to a final turnout at
89.9.
Our
research is respected in both the media and in the corridors of power.
What are our values?
We
believe in respecting our clients and our participants. Rather than trying to
influence Australians, we help you refine your messages so that they resonate
with Australians’ values and are accepted by them naturally. Too often in the
research industry respondents are driven to pick the ‘least bad’ option rather
than something they would actually agree with outside the research environment.
We
believe that research should be conducted ethically and reported transparently.
Our methods respect survey participants who are our partners in providing
research insights and we are committed to ethical labour standards ourselves
and with our suppliers.
We
want our research to make a positive contribution while at the same time
ensuring our personal ideologies do not colour our interpretation or our
insights.
