"We provide quality data to help Australian
organisations navigate the shoals of public opinion and politics."
What do we do?
Solid strategic decisions are built on
quality information about what people think. It’s our job to provide that information
to our clients.
What does “Pyxis” mean?
Pyxis is a constellation in southern skies and represents a mariner’s compass. Just as a mariner’s compass is vital to leading ships through stormy waters, Pyxis Polling & Insights provides the same services for organisations and corporates navigating the shoals of public opinion and politics. It’s our belief that quality insights are invaluable and worth the investment, and faulty information is worse than no information at all.
sort of services do we provide?
Our focus is to provide the best approach that
suits the needs of our clients, rather than prescribing prefabricated
solutions. Sometimes this will be online, sometimes telephone, sometimes
qualitative, sometimes advanced statistical techniques like segmentation or
What is our background?
Polling & Insights is led by Dr Campbell White and Simon Levy. Together
they were the research team that redesigned and revitalised Australia’s
best-known poll, Newspoll after 2019; producing consistent and unparalleled
standards accuracy in a challenging polling environment.
same team led the internal polling for Labor’s 2022 federal election campaign,
which was just the third time in the past forty years that Labor won from
opposition, and our background includes multiple successful state election
campaigns. Our research is respected in the corridors of power.
What are our values?
believe in respecting our clients and our participants. Rather than trying to
influence Australians, we help you refine your messages so that they resonate
with Australians’ values and are accepted by them naturally. Too often in the
research industry respondents are driven to pick the ‘least bad’ option rather
than something they would actually agree with outside the research environment.
believe that research should be conducted ethically and reported transparently.
Our methods respect survey participants who are our partners in providing
research insights and we are committed to ethical labour standards ourselves
and with our suppliers.
want our research to make a positive contribution while at the same time
ensuring our personal ideologies do not colour our interpretation or our
Who are we?
Dr Campbell White
Campbell is Australia’s top pollster with an unrivalled record of accuracy and
insight. His background includes senior roles at YouGov, Galaxy Research, EMC, UMR
Over the past 25 years, he has designed
research which has guided multiple strategic campaigns that have produced positive
outcomes for his clients. Campbell led the polling
research which led to the boilover victory for Labor in the Queensland 2015
election campaign, strategic research to guide trade union campaigns to unseat
the Perrottet Government in 2023, polling which tracked the reactions of the
community during the 2018 Banking Royal Commission and helped guide the Banking
Industry’s path to rehabilitation, and research designed to ensure that the planned
increases to the Super Guarantee remained in place despite government
Campbell has a PhD from the University of
Queensland in Social & Media Psychology. His research is built on a
platform of a solid understanding of human psychology and behaviour.
Simon has more than twenty years of
research analysis experience in Australia and the United Kingdom.
In the wake of the 2019
polling failure, Simon designed a new sampling design
and weighting regime for Newspoll. This new system not only restored confidence
in Australia’s most important public poll, but also produced the most
consistently accurate results in Newspoll history, with 2PP results within just 1 point of the actual result in the Federal, South Australian, Victorian and New South Wales elections.
Simon also managed and designed tracking
research for multiple winning Labor campaigns including the 2022 Federal
Simon has a BA (Honours) degree in Economics and French from Middlesex University and Nantes Université.
He has worked in market research and polling since 1994, including roles at
Network Research in London, and YouGov, Galaxy Research and Ekas in Sydney.