"We provide quality data to help Australian organisations navigate the shoals of public opinion and politics."

Who Are We?

Dr Campbell White

Managing Director

Campbell is Australia’s top pollster with an unrivalled record of accuracy and insight. His research is built on a solid understanding of human psychology and behaviour.

Over the past 25 years, he has designed research which has guided multiple strategic campaigns that have produced positive outcomes for his clients. As Chief Pollster for The Australian Labor Party, Campbell led the polling which provided intelligence which led to Federal Labor’s win from opposition in 2022 and the landslide victory in 2025, as well as the boilover victory for Labor in the Queensland 2015 election among many other political campaigns over 25 years.

In the corporate space, he conducted research to support the launch of Visa Debit in Australia, polling which tracked the reactions of the community during the 2018 Banking Royal Commission and helped guide the Banking Industry’s path to rehabilitation, and research designed to ensure that the planned increases to the Super Guarantee remained in place despite government reluctance.

Campbell has a PhD from the University of Queensland in Social & Media Psychology. His background includes senior roles at YouGov, Galaxy Research, EMC, UMR and Newspoll, and he was the founding Chair of the Australian Polling Council.

Simon Levy

Senior Consultant (Sydney)

Simon has more than twenty years of research analysis experience in Australia and the United Kingdom.

In the wake of the 2019 polling failure, Simon designed a new sampling design and weighting regime for Newspoll. This new system not only restored confidence in Australia’s most important public poll, but also produced the most consistently accurate results in Newspoll history, with 2PP results within just 1 point of the actual result in the Federal, South Australian, Victorian and New South Wales elections.

Simon also managed and designed tracking research for multiple winning Labor campaigns including the 2022 Federal Election.

Simon has a BA (Honours) degree in Economics and French from Middlesex University and Nantes Université. He has worked in market research and polling since 1994, including roles atNetwork Research in London, and YouGov, Galaxy Research and Ekas in Sydney.

Gavin White

Research Director (Melbourne)

Gavin White is a specialist in corporate reputation and issues management research. He has more than 25 years of experience in Australia, New Zealand and the UK, including as Head of Research at Essential in Australia from 2018 to 2024 and Senior Director for UMR Research from 2007-2017 in New Zealand.

Gavin has particular expertise in qualitative research designed to inform communications on complex and sensitive social issues. He was the lead researcher developing the Energy Consumer Sentiment Survey for Energy Consumers Australia and developed an ongoing quantitative tracker of public attitudes for Industry Super Australia. A major project for IFM Investors saw him conducting surveys and running focus groups in Australia, the UK and the US. He has conducted qualitative research for multiple political campaigns for the New Zealand Labour Party and for the Australian Labor Party at the Federal Election in 2022.

Gavin was a founding board member of the Australian Polling Council and a contributing author of the New Zealand Political Polling Code.