Our Values

Practical

Good research delivers practical insights that can be implemented in the real world. Our research provides new insights that challenge conventional wisdom.

Reliable

We want our clients to be confident that their results are accurate. Political polling provides a real-world test of accuracy, and our track record is second to none.

Thoughtful

We think about what our clients are trying to achieve and tailor methodologies accordingly. Honest and open discussions with clients is a critical part of our process.

Discreet

Research often involves evaluating new ideas and potential campaigns. Our clients trust us to keep these confidential, throughout the research process and afterwards.

What We Offer

Pyxis Polling employs many techniques to conduct a mix of quantitative and qualitative research. Our team works closely with clients, understanding their needs to formulate the best methodology for achieving their objectives. We do not impose a fixed set of ideas - our priority is selecting the most suitable techniques for each client.

Large Sample Polls

1-on-1 Interviews

Focus Groups (Face-to-face, Online)

Constituency Polls

Multi-level Regression with Post-stratification (MRP)

Segmentation

Advanced Statistical Analysis (Choice models, Max-diff)

Our Work

Report

A new approach to Australia's forests

Australian Climate and Biodiversity Foundation

Australian communities support practical compromises that deliver environmental action while preserving jobs and opportunities. Our polling demonstrated that voters in five diverse communities believe we can both end native forest logging and protecting jobs by investing in alternatives.

Report

Measuring consumer understanding of how super works

Super Members Council

There is a clear and positive relationship between understanding how superannuation works and faith in the superannuation system. Those who understand superannuation engage with their super fund more and have more confidence that superannuation will improve their lives in retirement.

Article

Newspoll leads the polling pack

The Australian

The referendum for an Indigenous Voice to Parliament was a once-in-a-generation opportunity to measure the performance of polling outside of a general election. Pyxis Polling was not only the 'closest to the pin' in terms of the final national result - it was the only Australian poll to correctly identify that the referendum would fall short in six states, modelling a turnout at 89% compared to a final turnout at 89.9.

Article

Too close to call? Why US pollsters might have some explaining to do

The Australian

A healthy polling industry is one where there is diversity in results. Published before the US election in 2024, we questioned the lack of diversity in US polls and their apparent tendency to produce a pattern of results that appeared to be more about hedging against 'polling failure' than reflecting the mood of the electorate.